amass reimagined modern drinking through a design-led approach to botanical spirits and thoughtfully considered clean ingredients. beginning with gin and vodka, the brand expanded into riverine, a non-alcoholic spirit, botanical hard seltzers, THC/CBD spirit afterdream, and personal care, bringing its distinctive point of view to multiple categories. our work supported this evolution through founder-led public relations, strategic media outreach, product launches, and storytelling that connected amass’s botanical philosophy with broader conversations around wellness, design, and contemporary drinking culture. together, these efforts helped establish amass as an early voice in a more considered approach to drinking, where botanicals, design, and everyday ritual intersect.