amass reimagined modern drinking through a design-led approach to botanical spirits and clean ingredients, expanding from gin and vodka into riverine, a non-alcoholic spirit, botanical hard seltzers, and personal care. our founder led public relations launches across each category, helping connect amass’s approach to botanicals with broader conversations around wellness, and modern drinking. through strategic media relations, product launches, founder storytelling, and design-led cultural positioning, the work helped establish amass as an early voice in a more thoughtful, botanical approach to what and how we drink, bringing wellness, design, and modern ritual together.