minu set out to rethink daily sun protection with dermatologist-designed mineral skincare that brings together high-performance SPF and prestige beauty. our work led beauty public relations for the brand’s launch and nationwide debut at credo beauty, introducing its brightening sunscreen minerals broad spectrum SPF 30 gel-cream and proprietary mineral superblend™ technology. through strategic media relations, founder storytelling, product education, and beauty and wellness positioning, we helped introduce minu as a new voice in mineral sunscreen, clean skincare, and modern daily sun protection.