scent lab launched a new approach to home fragrance, using machine learning and ai to match consumers with candles tailored to their individual scent preferences. through an interactive quiz and personalized recommendation technology, the brand brought data-driven discovery to the traditionally subjective world of fragrance. greige led public relations for scent lab’s launch, introducing the ai-powered candle company to national consumer, lifestyle, home, fragrance, gift, and technology audiences. through strategic media relations, product storytelling, founder positioning, and affiliate marketing, we positioned scent lab at the intersection of fragrance, personalization, and emerging technology, turning a personalized candle into a timely story about how ai could reshape product discovery and the future of home fragrance.